Those who don’t think feminism is needed any longer should remember where we’ve been.
To advance that cause, UK writer Kate Long skims old magazines dating back to the 1960s, 70s and 80s.
In less than a century, the roles of women have changed so drastically, reading dated publications almost seems like satire.
Long paragraphs advising women on how to spend their husband’s money and raise his children follow articles on the merits of bleaching yourself blonde all over in order to attract the right kind of man.
There are even a few choice throwaway remarks about the occurrence of rape and domestic abuse.
Long, the bestselling author of “The Bad Mother’s Handbook,” told BuzzFeed she hopes the clips will inspire women to take an active role in their own futures, saying,
I’m keen to convey the message that the good old days were not so good for women and we have a lot to be thankful for…
We owe a debt of gratitude to the people who fought for equal rights.
Interested in more? Follow @VoleWriter for regular sexist magazine updates.
The state of breastfeeding, apparently, in the early 70s. pic.twitter.com/mXLq7OioeW
— Kate Long (@volewriter) December 14, 2014
An interesting take on marriage:
Welcome to Kennel Club:
But, don’t forget to groom appropriately:
On the female brain:
And forget about success in the workplace:
And lastly for today, The Lady magazine 1977 rejects an advertisement for language reasons: pic.twitter.com/KF44WxPiC2
— Kate Long (@volewriter) January 15, 2015