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An Actionable Guide To Drive Leads on Instagram


Instagram is one of the most happening social networks out there now. It has a great platform that allows people to see what their friends, favorite movie performers, sports superstars, social figures, and celebrities are up to. It gets them closer to stars who would otherwise be inaccessible. But Instagram can offer more than merely celebrity peeks. It’s a treasure trove for brands to engage users and drive leads.

In this blog, I’ll give you an actionable guide to drive results from Instagram.

And even better 😛 TAGEND

I’ll show you the super simple strategy that a real brand uses to drive leads from Instagram on autopilot. Like any other channel, driving results involves real involvement and to engage your target audience, there are several tricks you need to know beforehand.

Focus on Hashtags

What keywords are to SEO, hashtags are to social media.

Efficient use of hashtags can instantaneously drive more participation on Instagram. While there’s no point in flooding your post with irrelevant hashtags, it’s almost always good to add as many relevant ones as you can on Instagram. You need to have a good variety of hashtags such as a combination of the major and popular ones out there plus those less are employed by your challengers but which simultaneously hook your audience.

I use Focalmark to find the best and most relevant hashtags that already have an engaged audience. However, it’s only available on mobile phones. If you’re looking for a desktop alternative, use Websta. A simple search on Websta for’ adi’( from Adidas) returns the following table hashtags that already have a sizeable following 😛 TAGEND

Websta ADI Example

It’s not advisable to use popular hashtags all the time. This is the ratio I like to follow 😛 TAGEND

Recommended Blend of Hashtags

Intelligent Linking

For those of you who are new to the platform, Instagram doesn’t allow you to link out from individual posts. But they will enable you to add a link to your profile, and here are a few ways you can capitalize on this feature: Create a landing page for people coming in from Instagram. Create a separate URL for tracking your Instagram traffic through tools such as the Google URL builder, Bit.ly or Ow.ly since analytical software tends to attribute traffic coming to your site from Instagram as direct traffic.

New York Times uses a very creative strategy for this. They use a tool called Have2Have. It. With this tool, you can use the link in your Instagram bio to lead your adherents to a page that feels the same as your Instagram feed.

Here’s how the link appears to your readers 😛 TAGEND

Instagram Link example

It takes users to a page that looks like this 😛 TAGEND

NYT Instagram example

Clicking on any of the images drives the reader to the story.

Utilize Images with CTAs

Add CTAs in Instagram images you post, and direct users to your bio connection. Ensure that the text used for the CTAs is no longer than 50 characters so that it doesn’t obstruct the image in any manner. It’s advisable to use some hashtags with a majority of those directly linked to your niche, and popular tags for the rest.

This particularly works when you hold contests or offer lead magnets and want readers to enter their email IDs.

Here’s an example from Canva 😛 TAGEND

Canva Instagram Example

Run an A/ B split test for the same campaign with two CTAs and different images and find which one performs better.

Videos with URLs

Videos are engaging, and video posts can get your audience engaged. You are able to use CTAs like in the above example or if you’d like to use more branded content, use a URL overlay on your videos like DollarShaveClub does 😛 TAGEND

Dollar Shave Club example

15 seconds could be all you need to give the best impression and get readers to your site or your profile.

Yet another method which is increasingly used by marketers and popular accounts from all around the world involves the usage of live videos. You can choose to feature accounts, and it’ll help in cross promotion to a great extent.

If your page has a considerable number of adherents on Instagram, the best thing to do is continuously make live videos, run tournaments, and make quality content for the audience.

Benefiting from Influencers’ Reach

Influencers can help build awareness for your brand while extending your reaching. You can connect with influencers in your niche and find ways to co-promote Instagram content with them.

One of the best ways to do this is by sharing each other’s content. And if your content is engaging and valuable to them, you can get them to follow you.

Another recommended technique involves offering freebies featuring your products or services in exchange for free products/ services.

But before you do that, here are some things to remember 😛 TAGEND

Find bloggers in your niche. You wouldn’t want to reach out to a finance blogger to promote your newest recipe. Finding the right influencers can prove to be either difficult or easy. If you can get a hold of their email address, that’s amazing. If not, try direct messaging them. In the case of actually huge influencers, you’re better off sending them an email to receive a response rather than sending a DM. Another approach to building relationships with influencers is to take the long road. Find their blog or website, contribute a few guest posts, and be known to them. Eventually, build relationships and exchange ideas. But, if you’re on a campaign and operating short of time, it wouldn’t be convenient. Remember, when you request influencers to share your content, you need to offer them something equally rewarding in return. Create content that their audience will love and that’s the recipe for success.

A Step by Step Strategy to Drive Leads from Instagram

Here’s a glimpse into how Foundr Magazine maximized its marketing potential on Instagram through lead magnets and smart-alecky yet straightforward content strategy. Their Instagram account has more than a million adherents, but the seeds of this growth were sown back in 2015 when they grew their following from 0 to 400,000 within a year.

In fact, a significant part of the success of Foundr’s business can be attributed to their effective Instagram marketing strategy. Instagram also played a major role in generate more than 100,000 unique visitors for Foundr as part of its monthly readership. Onsite conversions rose by 30%, and they could acquire 30,000 email subscribers in only 30 days. Now their listing contains hundreds of thousands of customers “thats been” driven from Instagram alone.

And here’s how they did it 😛 TAGEND 1. Simple Branded Content

If you take a look at Foundr Mag’s Instagram feed, you’ll get a super quick idea of what I mean 😛 TAGEND

Foundr Magazine example

Simple image posts with motivational quotes with the occasional post promoting their new magazine release or podcast episode.

Nathan Chan, Foundr mag’s founder, semi-automated this process by educate a virtual assistant. The process is rather simple 😛 TAGEND

find good motivational quotes that resonate with entrepreneurs( quotes do better than statistics or facts) add a text or typography tool like Typography or Wordswag to create images with these quotes post at least three times a day

2. Giveaway Contests to Rapidly Build Email Lists

We all love free stuff, and this is the reason why giveaways run so well. And do you know what works better than giveaways? A giveaway with viral loop-the-loop sharing.

I’ll explain 😛 TAGEND

Contests are a great way to build leadings on Instagram. For a competition that can help build results, all you need to have is a giveaway which is some product you wish to promote, and a hashtag that can be easily remembered but which illustrates a combination of your brand, the interest of your followers and the competition.

Now there are various kinds of contests you can run. There can be tag-to-win competitors, like-to-win tournaments, and photo challenges. Tag-to-win rivalries have been found to generate the most return on investment because they require the least amount of endeavor from the user.

But rather than merely opt a user who engaged with your giveaway post and send them your product or offer, how about you incentivize users to share your giveaway post so that they have more chances to win.

It’s a simple but obliging strategy: when people share the giveaway post, more people sign up.

And Foundr employs such giveaways to build targeted lists of users( who happen to be interested in the product they’re offering as a giveaway ).

3. Using Lead Magnets to Drive Leads on Autopilot

Lead magnets are a great way to generate leads. They are specific, quality content you generate for a particular audience on Instagram. The content lends value to the targeted readers on Instagram that you try to engage with.

Lead magnets can be PDFs, webinars, or ebooks, something that offer excellent value to the reader and is a matter of what your business offers.

But since Instagram doesn’t allow you to add clickable connects along with posts, the only place you can add an external connection is in the bio section in the profile.

Foundr tested such a strategy with several the different types of result magnets.

They’ve offered free issues of their magazine 😛 TAGEND

Foundr Lead Magnet example

And even a guide to driving leadings from Instagram.

Foundr Magazine instagram profile

As you can see, they’ve presented a valuable free resource that seduces adherents to click the link.

After they grew a sizable following, they put together a solid strategy for lead generation using lead magnets. Now they offer high-value free ebooks that are relevant to their target audience, like the one below, for every ten posts.

Foundr Ebook

The link in the post then leads readers to a landing page created specifically for Instagram followers.

Landing Page Example

Foundr says this strategy is one of their best lead generation mechanisms. Once you get them to a listing, you can begin a drip email series and construct out a funnel use automation to automate foster and cross-sell/ upsell strategies.

Now you have a clear-cut idea on how you can put together a step by step plan to create content, promote that content, build a following and drive leads from Instagram, and maybe some ideas on how you can automate many of these processes.

If you have any narratives or great notions on Instagram marketing, share them in the comments below! I’d love to hear your thoughts.

Read more: blog.marketo.com


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